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170 million US Internet users watched online
video content in February 2011 for an average of
13.6 hours per viewer. 82.5 percent of the US
Internet audience audience engaged in nearly 5.0
billion viewing sessions last month.
While Facebook dominates in the online photo
space, the company only took fourth place in US
online video properties, ranked by unique video
viewers, according to comScore. The social network saw 46.6 million unique viewers
experience 170.3 million viewing sessions for an
average of 18.5 minutes per viewer. Google sites, driven primarily by YouTube,
ranked as the top online video content property
with 144.1 million unique viewers. Microsoft
sites captured second place with 48.8 million
viewers, and Yahoo sites were third with 46.7
million viewers. Facebook’ s move from sixth in January to fourth in February should be considered progress, right?
Wrong. Facebook experienced the increase in its
data last month due to the inclusion of an
additional video serving location that it was
previously not getting credit. Furthermore,
Facebook has been in second place before: back in August 2010 . In fact, Microsoft was seventh in January and
now it ’ s second in February. This just shows how close the race for second place currently is:
only Google has had nothing to worry about
since it is so far ahead in first place. Even if Facebook manages to grab second place
for good, however, it has to figure out how to
unseat YouTube. Palo Alto has to make online
video more exciting (read: more social) for users
on its website than what Mountain View
currently has with YouTube. That is no easy task. Still, if any company can pull it off, it ’ s Facebook.
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|
|
|
170 million US Internet users watched online
video content in February 2011 for an average of
13.6 hours per viewer. 82.5 percent of the US
Internet audience audience engaged in nearly 5.0
billion viewing sessions last month.
While Facebook dominates in the online photo
space, the company only took fourth place in US
online video properties, ranked by unique video
viewers, according to comScore. The social network saw 46.6 million unique viewers
experience 170.3 million viewing sessions for an
average of 18.5 minutes per viewer. Google sites, driven primarily by YouTube,
ranked as the top online video content property
with 144.1 million unique viewers. Microsoft
sites captured second place with 48.8 million
viewers, and Yahoo sites were third with 46.7
million viewers. Facebook’ s move from sixth in January to fourth in February should be considered progress, right?
Wrong. Facebook experienced the increase in its
data last month due to the inclusion of an
additional video serving location that it was
previously not getting credit. Furthermore,
Facebook has been in second place before: back in August 2010 . In fact, Microsoft was seventh in January and
now it ’ s second in February. This just shows how close the race for second place currently is:
only Google has had nothing to worry about
since it is so far ahead in first place. Even if Facebook manages to grab second place
for good, however, it has to figure out how to
unseat YouTube. Palo Alto has to make online
video more exciting (read: more social) for users
on its website than what Mountain View
currently has with YouTube. That is no easy task. Still, if any company can pull it off, it ’ s Facebook.
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