Saturday, March 12, 2011

twitter, Facebook Become Lifelines After Japan Quake

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once again, social networking sites Twitter and
Facebook are proving to be lifelines in times of
crisis. A devastating 8.9 magnitude earthquake and
then a tsunami rocked Japan early Friday morning . The double disaster is reported to have killed hundreds across Japan, and hundreds more
are said to be missing.



And the quake and tsunami caused massive
damage to buildings and roads, as well as
electrical blackouts and intermittent cell phone service .

With so many people unable to physically get to
family and friends or to even reach them on the
phone, countless people in Japan and around the
world took to Twitter and Facebook to reach out
to loved ones today. "Social communications, like
Twitter, and social networking
sites, like Facebook, are at their
best when big news is breaking,"
said Ezra Gottheil, an analyst with
Technology Business Research. "They are the means available to
almost everybody to broadcast information, to
communicate one-to-many," he said. "And, in
some cases, they help get around bottlenecks in
one-to-one communication." An hour after the quake hit Japan this morning,
Online Social Media, which tracks social media
services, reported that Twitter was experiencing
1,200 tweets being posted every minute. And at
most times today, eight or nine of Twitter's top
10 Trending Tropics -- such as #prayforjapan, #tsunami and #japan -- were directly related to
the earthquake and tsunami. Organizations and relief efforts also are taking to Twitter , posting information about everything from emergency phone lines for non-Japanese
speakers to tsunami alerts, altered train
schedules and lists of shelters for those left
homeless. On Facebook, people not only posted thoughts
and prayers for the people of Japan, but used
their updates to tell friends and family where
they are and how they are doing. Facebook
Pages like Japan Earthquake also popped up, grabbing nearly 3,000 followers in about 12
hours. Brad Shimmin, an analyst with Current Analysis,
said today really does show social networks at
their very best. "The No. 1 trending topic on
Twitter right now concerns the 90999 text
message number for Red Cross relief," said
Shimmin, who calling sites like Twitter "lifelines." "From what I've seen today, social networks
have brought out the best in people,
encouraging them not only to take action but
also supporting them in those efforts to bring
relief to the victims of this catastrophe," he said. "While there are so many technologies at this
time that isolate us from our fellow beings, social
networking tools have shown their ability once
again to unify us as human beings, and to bring
out what is most altruistic and empathetic in our
natures," Shimmin added. This isn't the first time that people have turned to
Twitter and Facebook during trying times. The
social networking sites became lifelines for
people during the massive earthquakes in Chili and Haiti last year . They also were key communication tools during
the 2009 government crackdown in Iran, as well
as when a U.S. Airways plane made an emergency landing in New York's Hudson River.

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