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IT'S official: Singapore had the third-highest smartphone penetration in the world last year, based on findings from a global study released yesterday. And, contrary to popular ground sentiment, the accolade of top smartphone operating system here went to Nokia's Symbian, followed closely by Apple's iOS for the iPhone. The study of 43 markets worldwide by market-research firm TNS showed that 72 per cent of Singaporeans with cellphones used smartphones last year. This contrasted with the global average of 28 per cent. Singapore was behind Saudi Arabia's smartphone penetration rate of 85 per cent and the United Arab Emirates' 75 per cent. However, the country was ahead of North America, where 41 per cent used smartphones, and Hong Kong, whose rate was 58 per cent. Surprisingly, well-connected countries Japan and South Korea trailed behind with rates of 5 per cent and 24 per cent, respectively. As for the top smartphone operating system in Singapore last year, Symbian took the top spot with a market share of 38 per cent. iOS came a close second, capturing 35 per cent of the market. Microsoft's Windows was a distant third, with 6 per cent of the market. Google's Android was fourth while Research In Motion's BlackBerry OS was fifth. Globally, Symbian was also the top smartphone operating system, taking 59 per cent of the market, on average. iOS was also second, but it captured just 10 per cent of the market.Research In Motion was third at 8 per cent. The study polled 578 respondents in Singapore between November last year and January this year. Mr James Fergusson, managing director for the global technology sector at TNS, said that Singapore's smartphone penetration rate showed that the country is "technologically more advanced than most of the other countries globally". "Singaporeans are technologically savvy and do more on their mobile devices in every aspect of mobile activity," he said. The study showed that 62 per cent of Singaporeans accessed the Internet on the go, compared to 31 per cent globally. Mr Fergusson said that Singapore's "advanced" use of phones was driven by a high demand for social content, locationbased services and functions that allowed for round- theclock access to services anywhere. As for the growing popularity of Apple's iOS and Google's Android here, he said that it was due in part to Apple's and Google's "ability to keep pace with consumers' content demands, particularly with regard to social- networking and rich-media functionality". One key consideration for Singaporeans to buy a handset last year was content and apps. While 25 per cent of consumers globally said this was key for them at the point of buying a phone, the figure was 61 per cent for those in Singapore.
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IT'S official: Singapore had the third-highest smartphone penetration in the world last year,
based on findings from a global study released yesterday. And, contrary to popular ground sentiment, the accolade of top smartphone operating
system here went to Nokia's Symbian, followed closely by Apple's iOS for the iPhone. The study of 43 markets worldwide by market-research firm TNS showed that 72 per cent
of Singaporeans with cellphones used smartphones last year. This contrasted with the
global average of 28 per cent. Singapore was behind Saudi Arabia's smartphone penetration rate of 85 per cent and the
United Arab Emirates' 75 per cent. However, the country was ahead of North America,
where 41 per cent used smartphones, and Hong Kong, whose rate was 58 per cent. Surprisingly, well-connected countries Japan and South Korea trailed behind with rates of 5
per cent and 24 per cent, respectively. As for the top smartphone operating system in Singapore last year, Symbian took the top
spot with a market share of 38 per cent. iOS came a close second, capturing 35 per cent of
the market. Microsoft's Windows was a distant third, with 6 per cent of the market. Google's Android
was fourth while Research In Motion's BlackBerry OS was fifth. Globally, Symbian was also the top smartphone operating system, taking 59 per cent of the
market, on average. iOS was also second, but it captured just 10 per cent of the
market.Research In Motion was third at 8 per cent. The study polled 578 respondents in Singapore between November last year and January
this year. Mr James Fergusson, managing director for the global technology sector at TNS, said that
Singapore's smartphone penetration rate showed that the country is "technologically more
advanced than most of the other countries globally". "Singaporeans are technologically savvy and do more on their mobile devices in every
aspect of mobile activity," he said. The study showed that 62 per cent of Singaporeans accessed the Internet on the go,
compared to 31 per cent globally. Mr Fergusson said that Singapore's "advanced" use of phones was driven by a high
demand for social content, locationbased services and functions that allowed for round-
theclock access to services anywhere. As for the growing popularity of Apple's iOS and Google's Android here, he said that it was
due in part to Apple's and Google's "ability to keep pace with consumers' content demands,
particularly with regard to social- networking and rich-media functionality". One key consideration for Singaporeans to buy a handset last year was content and apps. While 25 per cent of consumers globally said this was key for them at the point of buying a
phone, the figure was 61 per cent for those in Singapore.
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