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In the latest salvo of an increasingly nasty war, Facebook hired public relations firm, Burson-Marsteller to try to covertly get journalists and bloggers to write negative articles about Google's privacy practices relating to its new social media feature. A spokesman for Facebook admitted the dastardly caper to The Daily Beast. The feature in question is called, Social Circle, allows Facebook user information to show up via a Google search.. While Facebook says Google is infringing on its users privacy, some say, Facebook railing on about the abuse of its users privacy is like the pot calling the kettle black. "There is a battle for the future of the Web," Ray Valdes, an analyst at Gartner, told ComputerWorld, "and it is not about search engines, but about the social Web." The competition is between the new and the old -- between Facebook
as the early leader in the social Web, and Google as the dominant player
in the content Web. Everyone else, such as Microsoft, Yahoo and
Twitter, will play a secondary role," adds Valdes, "and will start lining
up on one side or the other." Fox News Latino assembled a group of social media experts and
influencers to gauge their thoughts on the brewing Facebook vs.
Google brouhaha. Lance Rios, Founder of Being Latino: As stated in the movie 'The Social Network', "the internet isn't written in pencil, it's written in ink". As so,
we can never expect for anything to be fully private in any capacity,
ESPECIALLY when it comes to social networking sites. What Google is
doing is wrong and intrusive and I see it to be a direct violation of our
rights and believe that they will soon be reprimanded. While this
specific incident will not be the last of companies trying to invade our personal lives, I do think that it will set off a red flag, leading many
companies to be a little more conservative about how to approach
people and their privacy. Louis Pagan, Content Director for Hispanicize: This is not shocking to me. Google is making use of already public data...the big 'problem' with
social media is just that - the media that you put out there is public. If
that's a 'bug' in social media that needs to be fixed is another
conversation. Unfortunately, the public is slow in learning this. What I find disturbing about this story is the sneaky tactic that
Facebook used to bring this to the public's attention. Back door deals,
and back door conversations are suspicious in their very nature and
should be taken with a grain of salt. It seems that Facebook wanted
this story to go viral and wipe their hands clean from it. It's like a cold war between the two companies, and the coveted prize
is user data. Julio Ricardo Varela, Founder of LatinoRebels.com: As a prophet of social media, Facebook made a huge error by turning this over to a PR
company. It surprised me, since they are all about transparency, but in
this case, they acted just like any other technology corporation. The Google tactics don't bother me at all. My profile is protected on
Facebook but I also allow some of my information to go out into
cyberspace. From a marketing perspective, being linked to Google
creates a greater opportunity for someone new to click on your profile.
Makes sense to me. In the end, this is moot, since Facebook will buy out Google in three
years.
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In the latest salvo of an increasingly
nasty war, Facebook hired public relations firm, Burson-Marsteller to
try to covertly get journalists and
bloggers to write negative articles
about Google's privacy practices
relating to its new social media
feature.
A spokesman for Facebook
admitted the dastardly caper to The Daily Beast. The feature in question is called, Social Circle, allows Facebook user information to show up via
a Google search.. While Facebook says Google is infringing on its users privacy, some say,
Facebook railing on about the abuse of its users privacy is like the pot calling the kettle black. "There is a battle for the future of the Web," Ray Valdes, an analyst at Gartner, told ComputerWorld, "and it is not about search engines, but about the social Web."
The competition is between the new and the old -- between Facebook
as the early leader in the social Web, and Google as the dominant player
in the content Web. Everyone else, such as Microsoft, Yahoo and
Twitter, will play a secondary role," adds Valdes, "and will start lining
up on one side or the other." Fox News Latino assembled a group of social media experts and
influencers to gauge their thoughts on the brewing Facebook vs.
Google brouhaha. Lance Rios, Founder of Being Latino: As stated in the movie 'The Social Network', "the internet isn't written in pencil, it's written in ink". As so,
we can never expect for anything to be fully private in any capacity,
ESPECIALLY when it comes to social networking sites. What Google is
doing is wrong and intrusive and I see it to be a direct violation of our
rights and believe that they will soon be reprimanded. While this
specific incident will not be the last of companies trying to invade our personal lives, I do think that it will set off a red flag, leading many
companies to be a little more conservative about how to approach
people and their privacy. Louis Pagan, Content Director for Hispanicize: This is not shocking to me. Google is making use of already public data...the big 'problem' with
social media is just that - the media that you put out there is public. If
that's a 'bug' in social media that needs to be fixed is another
conversation. Unfortunately, the public is slow in learning this. What I find disturbing about this story is the sneaky tactic that
Facebook used to bring this to the public's attention. Back door deals,
and back door conversations are suspicious in their very nature and
should be taken with a grain of salt. It seems that Facebook wanted
this story to go viral and wipe their hands clean from it. It's like a cold war between the two companies, and the coveted prize
is user data. Julio Ricardo Varela, Founder of LatinoRebels.com: As a prophet of social media, Facebook made a huge error by turning this over to a PR
company. It surprised me, since they are all about transparency, but in
this case, they acted just like any other technology corporation. The Google tactics don't bother me at all. My profile is protected on
Facebook but I also allow some of my information to go out into
cyberspace. From a marketing perspective, being linked to Google
creates a greater opportunity for someone new to click on your profile.
Makes sense to me. In the end, this is moot, since Facebook will buy out Google in three
years.
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