Friday, April 8, 2011

A Nokia Symbian Event On April 12?? No,! There Is No Event

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This is a public service announcement for those
Nokia (NYSE: NOK) watchers out there thinking
that next week there would be a London event
to reveal some juicy news about Symbian:
there is no actual, physical event taking place.

But there will be some news. You may have seen the invite posted on
various web sites (pictured left), inviting the
recipient to "discover what 's new with Symbian smartphones." Even we picked up the story about what Symbian news could be in store for Tuesday, April 12. We also took the time to get in touch with
Nokia to get more detail. It turns out this was
something of a blog storm in a teacup. Here is
what a Nokia spokesperson had to say: "The announcements next week are all online activities," he wrote mocoNews in an email. "The interest has been generated by a teaser campaign and the fact that here in the UK we
have arranged to meet a few of our analysts
on Tuesday. The wider media have combined
these items to 'create' a nonexistent London Launch." He noted that there will be some Symbian
announcements made that day at 10 AM
Finnish time (4 AM U.S. Eastern time) but not in
the form of a webcast or any other kind of big
presentation. We'll be sure to cover those. The amount of attention this non-event has
received speaks miles about the dangers of
blog-chatter, but perhaps even more about
how curious people are to see how Symbian
progresses as Nokia works to create new
Windows Phone 7 devices —and the ecosystem to handle them. HTC, by the way, will definitely be holding an
event in London on April 12.

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